President - Sam Besse

Over 25 years experience in sports marketing and event management.  Education includes a graduate degree in Recreation and Leisure Studies from the University of Waterloo.  Professional background includes Sport Consultant with Sport Alliance of Ontario, Administrator of Baseball Ontario, Marketing and Events Manager with the City of Waterloo, and Vice-President and minority owner with the KW Kodiaks Lacrosse Club.    Current and recent volunteer experience includes coaching box and field lacrosse with KWMLA for over a decade, President of KW International Children’s Games (2010 to 2015), Host Committee of the 2008 Master Card Memorial Cup and Chairperson of the Steering Committee – 2005 Presidents Cup Canadian Lacrosse Championships in Waterloo.


Team Physician - Steve McGregor

Doc brings with him several years of experience as a physician but a lifetime of experience as a lacrosse enthusiast.  A graduate of the University of Toronto, Medicine in 1987, Doc has been a team physician for several local minor teams but made his break with the KW Braves JR A team in 1990.  In 2006 he moved onto Sr Lacrosse when the KW Kodiaks came calling and from 2011 to present.  Steve has also become an expert colour analyst for Rogers TV lacrosse and has enjoyed great success with the Wilmot Wild broadcasts over the last few seasons.

Objectives of the Program

The Velocity Lacrosse program has 5 key objectives.


The first is to give opportunity for Sr. players to play at home. The local and surrounding area supports Jr. A, Jr. B and Jr. C lacrosse teams. Velocity Lacrosse will give the opportunity for the best of these players to continue playing here at home where their family and friends can come and watch them play.


The second objective is to support the growth and development of the local minor association. Player registration with the local minor association has increase 35% over the past 5 years and even a higher increase when calculating the growth of girls’ participation in both the box and field game. Velocity Lacrosse will work with local minor associations to help promote the game of lacrosse and offer skills develop opportunities for younger payers. Showcasing the paperweights during intermissions will also allow the younger player to bond with the older players.


The third objective is to support programs in the community. Whether it is gather donations for the food bank, going out into the community to lend some helping hands, or reaching out into the community and giving new citizens the experience of attending a game or teaching their children how to play by offering free skills camps, these are just a few ideas on how this program will fulfill its community responsibility.


The fourth objective will be to deliver affordable family sports entertainment. The atmosphere for games will be that of non-stop action and entertainment both on and off the floor. Intermission activities, contests, theme nights, community recognition nights, food drives, give-aways, player signings, pictures and dancers will all lend themselves to creating a party atmosphere both pre-game, during and post-game at a local establishment. Admission, season passes, merchandising and contests will be very affordable allowing for the whole family to attend. Activities will be aimed at all ages in order to promote attendance and deliver a diverse experience.


The fifth and final objective is one which I believe will be the corporate mandate for the program. That is to be different in the best possible way. The team name is different. Intermissions will feature unique spectacles that no one would expect to see at a lacrosse game, such as drone racing, police dog trials, line dancing, promotional contests and give-aways. The action and entertainment will be non-stop and provide the customer with fun, excitement and value during their attendance. If you come to watch a game on Saturday, and come back to see another one 2 weeks later, I want the customer to say “that was different”. If you leave the game with a big smile on your face and your child says to you “that was different”, we have met our objectives.

Head Coach/GM - Greg Hummel

Close to 50 years experience as a player and a coach with FIVE Senior B Championship titles to his name.  Greg has coached at the Jr A level as well as the Jr C level and has many accolades to his credit in these divisions.  Greg has a passion for the sport of Lacrosse and has worked with some of the top players ever to play the game. 



© 2018 by KW Velocity Lacrosse.

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